Wolf Tone
WT / 01 — THE VENTURE STUDIO FOR MUSIC INDUSTRY INNOVATION Los Angeles · Est. 2010

We build the music industry’s next act.

Wolftone builds new businesses inside the world’s biggest music companies. Since 2010, presidents and CIOs at Universal Music Group and EMI have brought in Wolftone to take new ventures from first charter to operating unit. Today, Wolftone builds catalog activation for investors, fractional innovation leadership for independents, and the data layer for music AI.

Universal Music Group & EMIincluding →
Capitol RecordsCapitol StudiosAbbey Road StudiosInterscope Geffen A&MRepublic RecordsIsland RecordsDef JamCapitol Music GroupBlue NoteVerveDeccaDeutsche Grammophon Capitol RecordsCapitol StudiosAbbey Road StudiosInterscope Geffen A&MRepublic RecordsIsland RecordsDef JamCapitol Music GroupBlue NoteVerveDeccaDeutsche Grammophon
A150×delivered · license-sales growth in 12 months
A2$250Mprojected · incremental revenue, rights re-platform
A350delivered · AI/ML algorithms in production
A46Mdelivered · products opened to the business
WT / 02 — THE UNFAIR ADVANTAGECannot be copied · cannot be bought

Artist credibility. Executive trust.

The only operator credible in both rooms. Deep creative credibility with artists, producers, and composers — 25+ awards, an MFA from CalArts, and work alongside iconic talent. And proven executive leadership trusted by the C-suite of the world’s largest music companies. Most people are either creative or operators. Wolftone is both, at the level where it counts — the fractional executive who can credibly talk to Hans Zimmer and the CEO of Universal Music Group.

COPYABLE ....... no — 15+ yrs of relationships
BUYABLE ........ no — trust isn’t for sale
INTERSECTION ... creative × operator, elite level
FLYWHEEL ....... results → reputation → access
WT / 03 — WHO WE BUILD FORThree entrances

Pick your side of the table.

WT / 04 — THE ALTERNATIVESWhy they fall short

Everyone else advises or executes.

Wolftone is the only option that does both — C-suite strategy with hands-on operational build, deep inside the music business.

Strategy consultants
Deliver the deck, invoice, and leave. Nobody stays to build — and the transformation dies in the handoff.
A full-time executive hire
An 18–24 month search at a $500K+ salary — for one person who may have run transformation but never built one from zero.
Internal promotion
The same thinking that created the fragmentation, asked to solve it.
System integrators
Install software, not capability. You get a platform — not the unit, team, and playbooks that make it earn.
WT / 05 — THE RECORD2010 → present

A build history, not a client list.

Inside EMI, then Universal Music Group — through the $1.9B acquisition that joined them — every engagement since 2010 has ended in a working system: “Core,” Global Rights Management, Global Strategic Operations, and the Global Innovation unit.

WT / 06 — CONTACTLos Angeles · worldwide
Wolf Tone

Let’s talk.

Rethinking your operating model — or what generative AI means for your catalog? Bring the problem that doesn’t have a department yet.