WT / MM — FRACTIONAL C-SUITE For labels & publishers, $10M–$100M

The innovation department you can’t afford to hire — for a fraction of the cost.

Wolftone gives mid-market labels and publishers major-label innovation leadership — the same executive who built transformation units inside Universal Music Group and EMI — without the $500K+ salary, the 18-month search, or the risk of a bad hire. Start in 30 days, not 18 months.

Get your innovation assessment See the record

WT / MM.01 — THE PROBLEMSound familiar?

You’re running a 2026 catalog on a 2010 business model.

While the majors transformed how they monetize IP — AI discovery, direct-to-consumer, platform partnerships, data products — most independents still depend on the same one or two revenue streams they had a decade ago. Wolftone redesigns how you make money, not just how you operate.

Today

One dominant revenue stream
Catalog invisible beyond the hits
Innovation stuck behind the day job
Can’t justify a C-suite innovation hire

With Wolftone

Five to seven revenue streams, compounding
Whole catalog discoverable & licensable
A chartered innovation function that ships
Fortune-500 capability at 3–5× less cost

Same catalog. Diversified, defensible revenue.

WT / MM.02 — HOW IT WORKSStandardized · senior · shared

Assess

A structured scan of your catalog, operations, and revenue model — we identify the three highest-impact transformation opportunities and size them.

Charter

One opportunity becomes a chartered initiative with a roadmap, budget, and success metrics — run by Wolftone as your fractional innovation executive.

Build & hand over

We build the unit, hire and train the team, install the playbooks — and hand you a running capability, not a dependency.

WT / MM.03 — FAIR QUESTIONSAsked by every founder

We can’t justify a $500K+ executive salary right now.

Exactly — that’s why this exists. The Fractional C-Suite delivers the same leadership at a fraction of the cost, because Wolftone serves a small number of clients with standardized packages. Fortune-500 expertise, without Fortune-500 overhead.

Will a fractional executive really understand our business?

The methods were built inside music companies — publishers, labels, and studios from $5M to $50B. This isn’t generic consulting adapted to music; it’s music-industry operating experience, packaged for your scale.

What if it doesn’t work for a company our size?

The assessment comes first — a fixed-scope engagement that identifies and sizes your opportunities before any retainer. If the numbers don’t justify the build, we’ll tell you and leave you with the roadmap.

WT / MM.04 — START HEREInnovation Opportunity Scorecard

Get your innovation assessment.

Book a 30-minute discovery call and receive the Innovation Opportunity Scorecard — the framework for finding the three highest-impact transformation opportunities in your business, based on the work at Universal Music, EMI, and Capitol.