A build history, not a client list.
Inside EMI, then Universal Music Group — through the $1.9B acquisition that joined them — every engagement since 2010 has ended in a working system: chartered by presidents, EVPs, and CIOs; built and run until it ran itself.
EMI Music Publishing · Built “Core”
The global center for research & expertise — engaged by the CIO to transform product and content operations.
EMI Group · Global Rights Management
Product and service innovation for music and rights — with partners from Apple to Capitol Studios and Abbey Road Studios.
UMG · The $1.9B EMI Acquisition
Integration strategy, operating-model alignment, and value-realization planning.
UMG · Global Strategic Operations
An AI-powered prototype in eight months that defined UMG’s AI product strategy, plus a rights re-platform spanning the portfolio.
UMG · Innovation & Advanced Operations
Built the Global Innovation unit: hybrid intelligence, voice-first strategy, and content discovery at catalog scale.
Wolftone · Founder & Principal
Fractional executive and embedded intrapreneur across the portfolio above — building and leading new business units from 0→1 and 1→N with deep operational involvement.
Embedded, not advisory.
We don’t slide-deck the future. We build it inside your org. Wolftone is one senior operator — a fractional executive chartered by presidents, EVPs, and CIOs to lead executive task forces and build teams from the inside. You get the person, not a pyramid: first conversation to shipped outcome, zero handoffs.
02 ... build the unit
03 ... build the team (7–30+)
04 ... build the systems
05 ... scale & measure
Let’s add a row to this table.
Rethinking your operating model — or what generative AI means for your catalog? Bring the problem that doesn’t have a department yet.